Alex Hassall
Founder & Chief Executive Officer, Your Financial Wellness
Alex Hassall is the Co-Founder and CEO of Your Financial Wellness (YFW), an award-winning Australian FinTech dedicated to improving financial literacy and employee wellbeing through secure, data-driven tools. YFW partners with banks, super funds, and employers to deliver personalised insights that empower individuals to make confident, informed financial decisions.
With a strong focus on responsible innovation, Alex leads the development of scalable platforms that not only engage users but also help organisations meet regulatory and ethical obligations. His work sits at the intersection of technology, behavioural science, and financial services — bridging innovation and policy to improve outcomes for individuals and institutions alike.
In 2024, YFW won the Global FinTech Hackathon at the Singapore FinTech Festival, recognised for its impact in advancing digital financial inclusion.
